Project Title: Luxury Skincare New Product
Client: It Cosmetics
Role & Scope: Art Director – Packaging
Objective: IT Cosmetics asked for a packaging design for its new serum that conveyed overnight repair and visible anti-aging results.
Solution: I kept the visual language aligned with the existing franchise to ensure cohesion across the product line. Amber glass bottle with silver metallic pump and cap were to convey nighttime renewal and efficacy.